Most interior designers think their website is “fine”. It has a gallery, some before-and-after shots, a contact form and blurbs about their style. That should be enough to drive bookings, right?

Actually, no. Here’s the problem: most websites in the interior design space are built to showcase design, not to convert clients. Wile a strong visual impression matters, your website has a much bigger job to do. Your site should do more than look good. It should:

• Build trust with new visitors

• Guide people through your design process

• Showcase the real transformation you provide

• Prompt someone to take the next step in the sales journey

In this post, we’ll walk through the most important fixes you can make to turn your website into a marketing machine. One that attracts the right clients, answers their key questions and gets them to reach out.

1. Clarify Who You Serve. Instantly.

The first few seconds on your homepage matter. If a potential client can’t quickly figure out who you are, where you work, and what style or service you specialize in, they’re gone. Most sites lead with pretty photos. That’s fine, but you also need clear messaging.

Try a headline that says something like:

“Helping Nashville Homeowners Design Spaces That Feel Like Home.”

It’s clear and tells your visitor exactly who you help and what outcome you deliver.

2. Add a Simple Process Section (Less Is More)

Design can feel intimidating to new clients. If your site doesn’t explain how it all works, they’ll stay in research mode and delay reaching out. Break it down into 3–5 simple steps. Use visuals or icons to explain things like:

• Discovery Call

• Initial Design Plan

• Revisions + Styling

• Final Reveal & Project Closing

Make your interior design process feel approachable. A clear process shows professionalism and gives clients confidence.

3. Build Trust With Testimonials That Provide Context

A quote from a client is good. A quote paired with a project and a short story is better. Instead of pasting a line like “She was amazing!” on your site, place testimonials next to specific projects in your portfolio. Explain what the client needed and how you helped.

Example:

“Before we worked with Rachel, we didn’t think our oddly shaped living room could feel functional. Now it’s literally where we spend all our time.”

See how real that feels? Use your client’s voice and language. Prospects relate to transformation stories.

4. Fix Your Calls to Action (They’re Probably Too Weak)

Most design sites use generic CTAs like “Contact Me” or “Let’s Chat.” They’re vague and don’t create urgency. Instead, keep in mind that your prospects are busy and want to be told what to do next. Try CTAs that highlight a benefit or next step:

“Start Your Style Consultation”

“Book a Free Design Discovery Call”

“Get My Personalized Design Starter Guide”

Make it feel like they’re getting something valuable, not just being sold.

5. Showcase Fewer, Better Projects With Purpose

You don’t need 50 photos from every room you’ve ever touched. That can be overwhelming to someone trying to make a decision. Instead, choose your top 4-6 projects that you are most proud of. For each one, tell a story:

• What was the goal?

• What was the space like before?

• How did you solve the challenge?

• What did the client say after the fact?

Treat your portfolio like a case study. It adds depth and positions you as a problem-solver, not just a stylist.

6. Add a Lead Magnet to Capture Visitors Who Aren’t Ready Yet

Not everyone who lands on your site is ready to hire you. That doesn’t mean they’re a bad lead, they’re just earlier in the process. Some clients can take months (or even a year or more) to make a decision. A great lead magnet turns that cold visitor into a warm contact. Ideas include:

“Home Style Discovery Quiz”

“My Design Moodboard Starter Kit”

“Top 5 Design Mistakes to Avoid in Your Next Remodel”

Collect an email address, then follow up with automated emails to build trust and eventually pitch your services.

7. Optimize for Mobile

This should be obvious by now, but too many interior design sites still look off on mobile. Considering over 60% of website traffic is mobile-first, that’s a huge problem.

To get this right, test your site across multiple devices. Buttons should be easy to tap. Text should be legible. Images should load fast. If your site looks amazing on a 27” desktop monitor but breaks on an iPhone, you’re missing the mark. Be sure to regularly check your site, as outdated plug-ins can negatively impact your page speed.

Small Interior Design Website Changes Lead to Dramatic Results

You spend a lot of time making homes beautiful and functional and your website deserves the same energy. Clean visuals, smart copy and a clear user experience make all the difference in turning visitors into clients.

At Slamdot, we specialize in building websites for service-based businesses that convert at a higher rate than most. That includes interior designers who want more than “likes”: they want leads. Our team of experts ensures your website does more of the “selling” for you, while you (and your team) focus on delivering a great experience.

Ready to make your website your best-performing sales tool? Contact us today!

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