As an interior designer, you’re the best of the best when it comes to visuals. However, often, when it comes to writing about your services, things can get a little fuzzy. Maybe your website sounds too generic. Or your social media captions feel flat. Maybe you’re getting traffic, but not enough inquiries.

Here’s the truth: your copy is either building trust or creating friction. The way you talk about your work, process and value matters. It’s not just about describing what you do. It’s about making the right people say:

“This is exactly who I’ve been looking for.”

By doing so, you no longer compete on price. You become an authority in your prospect’s minds. And you create such loyal clients that they recommend you to their network. These 7 strategies will help you find your voice, sharpen your message, and turn browsers into booked clients.

## 1. Say What You Really Do (Without Fluff)

If your homepage starts with “We design beautiful, functional spaces,” you’re blending in. Instead, speak to real outcomes people care about. It all starts by asking (and answering) this question: What kind of transformation are they really buying?

Before:

“We help you bring your vision to life.”

After:

“We design warm, functional spaces for busy families.”

Specificity is how people know you’re talking to them, not just saying pretty things. Challenge yourself to get more specific and you’ll stand out.

2. Cut the “Maybe” Language

Interior designers often use softeners like “I just want to help” or “We try to create.” These dilute your authority. Confident service providers speak in full sentences. No need to minimize or hedge.

Before:

“I just want to help clients discover their design style.”

After:

“We guide clients to uncover their personal style and bring it to life with intention.”

This is a messaging shift, but it goes deeper. It’s a mindset shift to own your authority, expertise and value.

3. Use Real-World Pain Points and Goals

Instead of talking only about “style,” focus on how people want to feel in their space and what’s frustrating them now. By doing this, you create a “gap” between their current reality and their long-term goals. Which means you’re solving a lifestyle problem, not just a layout issue.

Examples:

“Does your home look nice but still not feel done?” “Tired of rearranging furniture and still hating the room?” “Your Pinterest board shouldn’t be more beautiful than your living room.”

When your copy mirrors what people are thinking, they instantly trust you.

4. Show a Clear, Simple Process

One of the most challenging aspects of selling services is helping a prospect get 100% clear on the process. They want to know:

“What happens if I hire you?”

Don’t leave them guessing. Even a quick 3-step overview helps.

Example:

• Book your discovery call

• Receive your custom design plan

• Watch your new space come to life

Make your process feel seamless and reassuring. It removes the uncertainty of taking a next step and will increase bookings.

5. Position Testimonials Strategically

Social proof builds trust, but where and how you use it matters. Avoid putting all the testimonial assets you have on a single page. Instead, sprinkle short quotes next to relevant content.

Near a service description:

“After one call, I felt like she understood our needs better than we did.” – Melissa, East Nashville

Near a portfolio image:

“We never thought the layout could work this well. Now we host every weekend.”

Good testimonials are short, specific and tied to outcomes.

6. Rewrite Your Calls to Action (CTAs)

Your website buttons and links are your biggest opportunity to drive action and most are too weak.

Avoid: “Contact” or “Learn More”

Try: “Start Your Style Plan Today” “See If We’re the Right Fit” “Book Your Design Discovery Call”

Each CTA should tell someone exactly what they’ll get and why it’s worth clicking now.

7. Match Your Voice to Your Ideal Client

A luxury designer working with $100k remodel clients needs a different tone than someone helping first-time homeowners style a condo on a budget. No matter what, the voice you use creates a specific experience. Casual, elevated, minimal or witty all communicate who you are and who you’re for.

Not sure your tone is working? Have a friend (or Slamdot!) read your site and guess who your ideal client is. If they’re off, your copy needs a refresh.

Communicate the Transformation. Book More Clients.

Interior design is all about transformation. Your messaging should feel just as thoughtful as the way you help bring spaces to life. Done right, great copy becomes one of your best tools to stand out and guide dream clients to the next step.

At Slamdot, we help interior designers improve their websites, write stronger messaging and build marketing strategies that feel like an extension of their brand while driving ROI.

Need a website or copy audit? Contact our expert team today!

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