You’ve probably heard that paid ads are a waste of money if you don’t know what you’re doing. That’s not wrong. But here’s the truth: a well-crafted paid ad campaign doesn’t just bring in clicks. It’s a proven way to fill your interior design business with leads who understand your style, process and value.

As an interior designer, you’re the best of the best when it comes to visuals. However, often, when it comes to writing about your services, things can get a little fuzzy. Maybe your website sounds too generic. Or your social media captions feel flat. Maybe you’re getting traffic, but not enough inquiries.

Most interior designers think their website is “fine”. It has a gallery, some before-and-after shots, a contact form and blurbs about their style. That should be enough to drive bookings, right?

Instagram was built for visual storytellers. Naturally, it feels like a perfect place for interior designers. But for too many creatives, Instagram becomes a never-ending content treadmill: post a photo, write a caption, get a few likes, then hope something comes of it.

You wouldn’t let a client decorate a living room based on Pinterest boards from 2010. So why should you build your business around a website strategy from the same era? The truth is: many interior designers are held back not by lack of talent, but by the outdated assumptions they’ve been told about their online presence.